Featured -- conversational marketing

Cadesur -- WhatsApp as the front door, not the back office.

Sector: Services. Status: Active client.

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Sector
Services
Status
Active client

The challenge

Cadesur was paying for paid-media inquiries that landed in a generic web form. By the time someone followed up, the prospect had moved on. The team needed a faster front door -- one that the buyer already had open on their phone all day.

What we built

WhatsApp Business chatbot

  • WhatsApp Business API setup with verified business display name
  • Conversation flows for the most common inquiry types -- pricing, availability, scope
  • Smart hand-off to a human agent the moment the buyer asks something the bot shouldn't answer
  • Out-of-hours messaging with a clear set-expectations response and follow-up next morning

Paid media driving WhatsApp

  • Meta and Google campaigns with click-to-WhatsApp as the primary call-to-action
  • Audience segmentation by service line so the bot can greet with the right context
  • Retargeting based on conversation depth, not just page views
  • End-to-end tracking from ad impression through booked engagement

Lead capture and CRM sync

  • Every conversation captured into the CRM with source, campaign, and bot transcript attached
  • Qualified leads auto-promoted into the sales pipeline with the right owner assigned
  • Reporting that ties ad spend to qualified inquiries and to closed deals

The result

Response time on new inquiries dropped from hours to minutes during business hours, and the sales team only opens the conversations that are already qualified. Marketing spend is tied to revenue, not just clicks.

See how we'd build something similar for you.

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