What's a cookie, briefly
A cookie is a small text file that a website saves to your browser. Some cookies are required for the site to work; others help us understand which marketing channels actually drive bookings. We use as few as we can.
Cookies we set
- db_attr (first-party, 30 days) -- Stores the UTM parameters, referrer, and click IDs of your first visit so we can credit the right marketing channel when you submit a form. No personal data, no cross-site tracking.
- _ga, _ga_<id> (Google Analytics 4, 13 months) -- Anonymized aggregate analytics. Loaded via Google Tag Manager.
- _fbp (Meta Pixel, 90 days) -- Aggregate conversion tracking for paid Meta campaigns. Loaded only when Meta Pixel is active.
- li_fat_id (LinkedIn Insight Tag, 30 days) -- Aggregate conversion tracking for paid LinkedIn campaigns. Loaded only when the tag is active.
- vercel_session (Vercel, session) -- Required for Vercel's edge infrastructure to route requests.
- maureen-locale (first-party, 1 year) -- Remembers your language preference (en or es) so we can take you straight there next visit. No personal data.
How to turn tracking off
- All major browsers let you block or delete cookies in their Privacy settings. Doing so will not break the site.
- For Google Analytics 4: install the official Google Analytics opt-out browser extension.
- For Meta and LinkedIn: visit your account settings on those platforms to opt out of personalized ad tracking.
- For our db_attr cookie: clearing cookies in your browser removes it. We don't sync it to any other domain.
Do not track
We honor the Do Not Track browser signal where it's still supported. When DNT=1 is set, GA4 and Meta Pixel are not loaded. The first-party db_attr cookie is still set so first-touch attribution can work for forms you submit; it carries no PII and never leaves our domain.