Raquel Parrales spent eight years in environmental sustainability before launching Huertas Vivas: a network of ten permaculture farms in Maderal, San Mateo -- one model farm and nine collaborating family plots growing thyme, basil and oregano.
The product was real. Fresh herbs in biodegradable kraft bags. Artisanal preserves -- pesto, infused oils, herb blends -- with full sanitary registration. Two clear revenue lines ready for restaurants, premium grocery stores and direct consumers.
What was missing was everything else. No logo. No color palette. No defined audience. No packaging that communicated the story behind the product. Huertas Vivas was competing on supermarket shelves against plastic-wrapped herbs with no way to tell its story.
Raquel needed a complete brand system -- not a logo, not a social media template, not a quick fix. She needed market research, audience definition, visual identity, packaging, presentation tools and a digital strategy. Built from scratch, connected end to end.
