Featured -- destination management

Journey's Costa Rica -- one operating system for a destination management business.

Sector: Destination management and luxury travel. Status: Active client.

See how we'd build something similar for you
Sector
Destination management and luxury travel
Status
Active client

The challenge

Journey's Costa Rica builds custom multi-day itineraries for international travelers and corporate groups. The team had grown faster than the back office. Sales agents were assembling quotes manually in slide decks, brand voice was fragmented across channels, and marketing campaigns were running on borrowed templates that didn't match the level of the experiences they were selling.

They needed a single operating system: a marketing strategy that respected the buyer, a communication strategy that tied every channel together, a website that did the brand justice, and a custom quoting tool that let sales agents go from inquiry to a beautiful, on-brand proposal in minutes.

What we built

Marketing and communication strategy

  • Buyer-persona work for both individual luxury travelers and corporate group decision-makers
  • Brand voice and tone framework, applied across web, email, social, and proposals
  • Paid media plan across Meta and Google with retargeting tied to itinerary categories
  • Content roadmap aligned with the planning cycle of international travelers
  • Email nurture sequences from first inquiry through repeat-stay 18 months later

Custom website rebuild

  • Editorial-grade content architecture with itinerary showcases by region and theme
  • Bilingual EN + ES setup, native quality in both languages
  • Lead capture wired to the CRM with source attribution and segment-by-itinerary tagging
  • Performance-tuned: fast on a phone in Europe, optimized for Core Web Vitals

Custom quote-and-itinerary software

  • Internal tool for sales agents to assemble multi-day itineraries from a curated catalog
  • Pricing engine with markup rules, seasonality, and per-supplier net rates
  • Auto-generated, on-brand PDF proposals with photography and day-by-day flow
  • Deal tracking inside the CRM so quotes, follow-ups, and bookings live on one timeline

The result

The team now goes from inquiry to on-brand proposal in a fraction of the time it used to take, with consistency across every quote that leaves the office. Marketing and sales work off the same data, and the brand finally looks online like it operates in real life.

See how we'd build something similar for you.

Book a discovery callOther case studies