Do you do TikTok specifically? It feels like a different skill set.

We do, on accounts where the audience and the format match. Boutique hotels and F&B usually do well; B2B real estate and law firms usually do not. We'll be honest about whether TikTok is the right channel for your brand before we add it.

Are the captions actually written in Spanish, or translated?

Native, by humans, on every post. Our copy lead is bilingual. The voice in Spanish is the same voice as in English -- not a literal translation. The same caption can have a different metaphor in each language because each language has different idiom.

Do you do influencer work?

Sometimes. We don't push it. When influencer work is the right move (creator-led short-stay testimonials for boutique hospitality, hosted-meal coverage for F&B), we identify the right creators, negotiate the deal, manage the deliverables, and report on the ROI. We don't do throwaway gifting campaigns -- they don't pay back.

How much creative direction do I have?

Total. We bring drafts, you have final approval before anything ships. Most clients move from sentence-by-sentence approval in month 1 to weekly batch approval by month 3 once they've seen our voice work in their feed.

Can you do social without paid media?

Yes -- in the Starter tier. Organic social is harder to scale alone, but it's not pointless. For brands without an immediate budget for ads, we focus on saved posts, shares and DMs as the leading indicators that lead to bookings six to twelve months later.

Service / Social media

Editorial strategy, native production, real community work.

We don't post recycled travel-blog content with a brand watermark. We build editorial calendars from your brand's actual point of view, produce reels and carousels in-house, write copy by hand in English and Spanish, and reply to comments and DMs within 24 business hours.

Book a social audit See pricing

Social, when it actually means something.

Most boutique brands in Costa Rica end up with one of two social media problems. Either nobody's posting -- the team is too busy running the actual business -- or someone's posting on autopilot, with content that could belong to any property in the country. Both are forms of giving up.

Good social isn't volume. It's a brand voice held together over twelve months: a point of view, a visual system, a calendar of moments that actually matter (low season prep, high season buildup, post-holiday recovery). It's content the team would be proud to share -- not embarrassed to scroll past on their own feed.

We run social as editorial. There's a strategist, a designer, a content producer and a community manager on every account. Same team for the whole engagement. Real human review on every caption. Bilingual native -- not translated -- because the audience can tell the difference.

Why most agency-run social fails boutique brands.

When we audit incoming clients, the same patterns show up again and again.

Content is templated. The same generic 'Did you know Costa Rica has...' caption shows up across five competing brands.
Translations are machine-grade. The English copy is fine but the Spanish version reads like a textbook -- the audience clocks it instantly.
Reels get reused. The same drone shot has been on the feed for nine months.
Community management is reactive at best, missing at worst. DMs sit for three days. Comments don't get replies. The signal is: 'we don't actually read these'.
The metrics are reach and impressions. Nobody can tell whether the social spend resulted in any inquiries, or which posts the inquiries came from.

What's included.

Every engagement runs on a published editorial calendar with monthly themes, content pillars and KPIs. Volume is calibrated to the tier and the platforms.

Editorial strategy -- pillars, calendar, KPIs, content roadmap reviewed quarterly with the principal
12 to 16 posts per platform per month (varies by tier) across feed, reels, carousels and stories
Copy in English and Spanish, written by humans in your brand's voice -- never machine-translated
Visual production -- design, photo curation, video editing -- all produced in-house, never subcontracted
On-location production days for hospitality and F&B (room reveals, plating sequences, golden-hour exteriors, guest moments)
Reels grabbed from real moments at the property, with the team's consent -- not stock footage with your logo overlaid
Community management with replies inside 24 business hours, brand-voice approved, escalation paths for service issues
Influencer and partnership outreach where it fits the brand (we don't push creator deals on every account)
Monthly reporting on reach, engagement, follower growth, share of voice, and qualified inquiries from social
Hashtag and discoverability tuning aligned to your geo and vertical

Platforms we manage.

InstagramFacebookLinkedInTikTok

How a social engagement runs month to month.

Social work runs on a steady monthly cadence once it's set up. The first 60 days are heavier -- we're learning the brand, building a system, producing the first 30 days of content. After that the rhythm stabilizes.

Brand and voice immersion

Weeks 1 to 2

We sit with the principal and the team. We read every prior caption. We audit competitors and the other brands the audience follows. We lock down voice rules, banned words, visual references, and the editorial pillars we'll work from. The output is a written voice guide we both sign off on.

First production day

Week 3

On-location shoot for hospitality, F&B, real estate or wellness brands. Half a day to a full day depending on tier. We come back with enough raw assets for 30 to 60 days of content -- reels, photos, b-roll, ambient.

Content build

Weeks 3 to 4

Calendar drafted, copy written in English and Spanish, designs produced, reels edited. The principal reviews the first month before anything ships. Ongoing approvals move to weekly batches once trust is established.

Publishing and community

Ongoing

Posts ship on schedule. Community manager monitors comments, DMs and tagged stories. Service issues get escalated to the on-property team. Inquiries land in the CRM with social attribution preserved.

Quarterly editorial review

Every 3 months

We sit with the principal and review what worked, what didn't, what the next quarter should emphasize. Pillars get added or retired. The calendar is rebuilt for the next 90 days. KPIs are re-baselined.

What good social looks like at twelve months.

By month twelve, a well-run social presence becomes a recognizable brand voice in its niche. Saved posts and shares climb (the audience starts using your content as reference). Comment sections fill with regulars. The community manager knows guests by name. Direct inquiries from social become a real percentage of monthly bookings -- typically between 8 and 25 percent for boutique hospitality, depending on the brand's existing distribution mix.

A consistent visual system the team is proud of
Bilingual editorial that doesn't read like a translation
Engagement quality (saves, shares, comments) prioritized over follower count
Inquiries from social land in the CRM with full attribution
Quarterly reviews so the program evolves with the brand
Community management that builds repeat-guest relationships, not just brand awareness

How we price social.

Social management is included in every retainer tier. Starter covers one platform with 8 posts per month. Growth covers two platforms with 12 posts per platform plus a basic content production day. Premium covers all four platforms with 16 posts per platform and a full audiovisual production day each month. Add a Custom tier if your needs don't fit the standard tiers.

See pricing

Common social-media questions.

Do you do TikTok specifically? It feels like a different skill set.: We do, on accounts where the audience and the format match. Boutique hotels and F&B usually do well; B2B real estate and law firms usually do not. We'll be honest about whether TikTok is the right channel for your brand before we add it.
Are the captions actually written in Spanish, or translated?: Native, by humans, on every post. Our copy lead is bilingual. The voice in Spanish is the same voice as in English -- not a literal translation. The same caption can have a different metaphor in each language because each language has different idiom.
Do you do influencer work?: Sometimes. We don't push it. When influencer work is the right move (creator-led short-stay testimonials for boutique hospitality, hosted-meal coverage for F&B), we identify the right creators, negotiate the deal, manage the deliverables, and report on the ROI. We don't do throwaway gifting campaigns -- they don't pay back.
How much creative direction do I have?: Total. We bring drafts, you have final approval before anything ships. Most clients move from sentence-by-sentence approval in month 1 to weekly batch approval by month 3 once they've seen our voice work in their feed.
Can you do social without paid media?: Yes -- in the Starter tier. Organic social is harder to scale alone, but it's not pointless. For brands without an immediate budget for ads, we focus on saved posts, shares and DMs as the leading indicators that lead to bookings six to twelve months later.

Make social a real channel, not a chore.

Free 30-minute social audit. We'll review your last 90 days of posts and tell you, plainly, what we'd change first.