Glossary
ROAS
Return on Ad Spend -- revenue generated divided by ad cost. A ROAS of 4.0 means every dollar spent on ads produced four dollars in revenue. It is the primary efficiency metric for paid media campaigns.
Glossary
Return on Ad Spend -- revenue generated divided by ad cost. A ROAS of 4.0 means every dollar spent on ads produced four dollars in revenue. It is the primary efficiency metric for paid media campaigns.