Glossary
PPC
Pay-Per-Click -- an advertising model where the advertiser pays each time a user clicks on an ad. Google Ads and Meta Ads are the two largest PPC platforms. Costs are set by auction: advertisers bid on keywords or audience segments.
Glossary
Pay-Per-Click -- an advertising model where the advertiser pays each time a user clicks on an ad. Google Ads and Meta Ads are the two largest PPC platforms. Costs are set by auction: advertisers bid on keywords or audience segments.